Comment fonctionne Kelley Blue Book

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Photo avec l'aimable autorisation d'Amazon.com

-Depuis ses modestes débuts il y a 75 ans, la société K-elley a travaillé pour apporter des informations de valeur sur les voitures, les véhicules récréatifs et les motos aux acheteurs et aux vendeurs. Ses Livre bleu Kelley est devenu le guide standard des prix automobiles pour les concessionnaires et les consommateurs. Maintenant, Kelley utilise Internet pour rendre ces informations encore plus facilement accessibles. Dans cet article, nous explorerons l'histoire de Kelley, vous montrerons comment utiliser ses guides de prix et son site Web, et expliquerons où il obtient des informations sur les prix.

-L-es Kelley n'a jamais eu l'intention de créer une maison d'édition. Il a commencé en 1918 en vendant des voitures d'occasion, à commencer par trois Ford Model T dans un parking de Los Angeles. Avec l'aide de son jeune frère, Buster, Kelley a transformé son petit terrain en une entreprise florissante de vente et de réparation de voitures d'occasion en quelques années. Kelley a commencé à imprimer des listes de voitures d'occasion qu'il voulait acheter, y compris combien il paierait pour elles. Il a envoyé ces listes à d'autres courtiers et banques. Avant longtemps, les listes de Kelley étaient sur le bureau de tous les directeurs des ventes du comté et les gens en sont venus à se fier à eux pour évaluer avec précision la valeur d'une vieille voiture. En 1926, Kelley publie pour la première fois sa liste sous forme de livre. Il l'a nommé d'après le registre social, une liste des personnes importantes et élitistes de la société locale souvent appelée le livre bleu..

Les Kelley créateur de Kelley Blue Book Photo gracieuseté de Kelley Blue Book

-Le concessionnaire Kelley a continué à se développer jusqu'à devenir le plus grand concessionnaire de voitures d'occasion du pays. Le Blue Book a également gagné en popularité, dépassant ses frontières régionales et devenant un guide de valeur automobile à l'échelle nationale pour les concessionnaires. En 1962, la famille Kelley vend ses concessions et se consacre entièrement au Blue Book.

Dans les années 80 et 90, Kelley a commencé à utiliser un logiciel informatique pour suivre les prix. En 1992, elle a offert aux concessionnaires un programme informatique qui leur permettait d'imprimer une étiquette indiquant l'état, le kilométrage et l'équipement en option sur une voiture d'occasion. L'étiquette comprenait également le prix du Blue Book et le sceau officiel du Kelley Blue Book. En 1993, le Blue Book a finalement été publié en tant que guide du consommateur. Le dernier changement majeur du format de publication a eu lieu en 1995, lors de la création de www.kbb.com.

Kelley Blue Book est resté dans la famille Kelley pendant trois générations jusqu'en 2000. Cette année-là, Bob Kelley (le fils de Buster) et son fils Mike ont pris leur retraite de l'entreprise, la laissant entre les mains de nouveaux dirigeants qui ont gardé le nom célèbre et ont travaillé dur pour maintenir la tradition d'informations fiables et exactes. Aujourd'hui, Kelley emploie environ 200 personnes et possède des bureaux à Irvine, Californie et Detroit, Michigan..




WilliamSes ([email protected])
25.02.24 20:44
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DouglasRes ([email protected])
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WilliamSes ([email protected])
25.02.24 18:30
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